Innovations in Mobile Health: mHealth Market to Expand at a CAGR of 11.5% by 2032


The mHealth market, encompassing mobile health applications and services, is poised for significant growth in the coming decade. The market size is projected to increase from USD 63.2 billion in 2023 to approximately USD 187.7 billion by 2032, achieving a compound annual growth rate (CAGR) of 11.5% during the forecast period from 2024 to 2033.

Several factors contribute to this robust growth. The proliferation of smartphones and increased internet penetration have made mHealth solutions more accessible, enhancing healthcare delivery and patient engagement. In 2023, mHealth apps held a dominant share of the market, particularly in areas like remote patient monitoring, medication management, and disease tracking. These apps accounted for around 74.4% of the market share, highlighting their critical role in modern healthcare.

Recent developments in the mHealth market include significant investments and technological advancements. For instance, collaborations between major players such as Royal Philips and Cognizant have focused on developing end-to-end digital health solutions. Additionally, new product approvals, such as DexCom’s G7 Continuous Glucose Monitoring System, have expanded the capabilities and reliability of mHealth devices.

However, the market also faces challenges, including concerns over data security and the stringent regulatory environment governing mHealth applications. Ensuring the privacy and security of sensitive health data remains a paramount concern for both consumers and providers.

Overall, the mHealth market is set for dynamic growth, driven by technological advancements, increasing health awareness, and the ongoing integration of digital solutions in healthcare practices. This growth presents substantial opportunities for innovation and improved health outcomes globally​​.

Key Takeaways

  • The mHealth market is expected to grow at an 11.5% CAGR, reaching USD 187.7 billion by 2032 from USD 63.2 billion in 2023.
  • In 2023, mHealth apps held a substantial 74.4% market share, driving healthcare innovation forward.
  • Monitoring services led the market with a 62.4% share, providing real-time health tracking solutions.
  • Mobile operators dominated with a 47.2% market share, followed by device vendors, content players, and healthcare providers.
  • Widespread smartphone adoption has significantly contributed to the growth of mHealth, improving healthcare access.
  • The expansion of telehealth presents significant growth opportunities, especially in underserved areas.
  • Data security concerns and regulatory compliance are major challenges hindering mHealth adoption.
  • North America led the mHealth market with a 36.8% revenue share in 2023.
  • Major players in the mHealth market include AT&T, Telefonica S.A., Google Inc., and Apple Inc.

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mHealth Market Key Segments


  • Wearables
    • BP Monitors
    • Glucose Meters
    • Pulse Oximeters
    • Sleep Apnea Monitors (PSG)
    • Neurological Monitors
    • Activity Trackers/ Actigraphs
  • mHealth Apps
    • Medical Apps
      • Women’s Health
      • Personal Health Record Apps
      • Medication Management Apps
      • Disease Management Apps
      • Diagnostic Apps
      • Remote Monitoring Apps
      • Others
    • Fitness Apps
      • Exercise & Fitness
      • Diet & Nutrition
      • Lifestyle & Stress


  • Monitoring Services
    • Independent Aging Solutions
    • Chronic Disease Management & Post-acute Care Services
  • Diagnosis Services
    • Healthcare Systems Strengthening Services
    • Others


  • Mobile Operators
  • Device Vendors
  • Content Players
  • Healthcare Providers

Key Regions

  • North America (The US, Canada, Mexico)
  • Western Europe (Germany, France, The UK, Spain, Italy, Portugal, Ireland, Austria, Switzerland, Benelux, Nordic, Rest of Western Europe)
  • Eastern Europe (Russia, Poland, The Czech Republic, Greece, Rest of Eastern Europe)
  • APAC (China, Japan, South Korea, India, Australia & New Zealand, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Rest of APAC)
  • Latin America (Brazil, Colombia, Chile, Argentina, Costa Rica, Rest of Latin America)
  • Middle East & Africa (Algeria, Egypt, Israel, Kuwait, Nigeria, Saudi Arabia, South Africa, Turkey, United Arab Emirates, Rest of MEA)

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Key Players Analysis

AT&T has been actively involved in the mHealth sector, particularly through initiatives aimed at improving diabetes management. In collaboration with the American Association of Diabetes Educators (AADE) and the U.S. Department of Health and Human Services, AT&T funded a project to deliver Diabetes Self-Management Training (DSMT) using mobile devices within underserved communities. Additionally, AT&T’s mHealth platform, developed with TheoremOne, connects developers, device makers, and healthcare providers, facilitating secure sharing of clinical data and wellness information to enhance patient care and health management.

Telefónica S.A. has significantly impacted the mHealth sector by leveraging its extensive telecommunications infrastructure to support mobile health services. The company focuses on enhancing connectivity and integrating advanced digital solutions to improve healthcare delivery. Telefónica’s initiatives in mHealth include developing telemedicine platforms, health monitoring apps, and wearable devices that track vital signs. These efforts aim to provide more accessible, efficient, and patient-centered care. Telefónica’s strategic approach aligns with the increasing global adoption of mobile health technologies driven by the growing use of smartphones and internet penetration.

SoftServe, a prominent player in the mHealth sector, focuses on enhancing patient care through digital transformation. They offer advanced healthcare solutions including mobile health data, cloud-based electronic health records (EHR), and personalized healthcare technologies. By integrating AI, machine learning, and big data analytics, SoftServe enables healthcare providers to improve patient engagement, streamline operations, and predict health trends. Their partnerships with major technology firms like AWS, Google Cloud, and Salesforce bolster their capability to deliver cutting-edge, patient-centric digital experiences.

Google Inc. has significantly contributed to the mHealth sector through its Google Health division, which aims to improve global health outcomes using technology. The Google Health Studies app allows researchers to collect health data from Android users to advance studies on respiratory illnesses, including partnerships with Harvard Medical School and Boston Children’s Hospital. Additionally, Google leverages AI to support diagnostic tools, like those for cancer and diabetic retinopathy, enhancing patient care and enabling large-scale health data analysis.

AirStrip Technologies Inc. is a key player in the mHealth sector, providing advanced mobile-first clinical surveillance and alarm communication management solutions. Their platform integrates siloed clinical data into accessible, actionable information for healthcare providers via mobile apps and web access. AirStrip’s solutions are used widely in the U.S., including monitoring 1 in 6 newborns. Recently, the company raised $25 million to expand into home health and enhance real-time data analytics capabilities

mHealth Market Key Players:

  • AT&T
  • Telefonica S.A.
  • SoftServe
  • Google Inc.
  • Airstrip Technologies Inc.
  • Samsung Electronics Co Ltd.
  • Allscripts Healthcare Solutions
  • Apple Inc.
  • Other Key Players

mHealth Market Report Scope >> Market Value (2022): USD 63.2 Billion || Forecast Revenue (2032): USD 187.7 Billion || CAGR (2023-2032): 11.5% || Base Year Estimation: 2023 || Historic Period: 2019-2022 || Forecast Period: 2024-2033.

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